20 Unique ways freelancers can use business cards to find new design clients

Business cards are important for designers to have. They sum up what services/products you offer and how somebody can contact you on a small piece of paper. However, most designers don’t take advantage of their usefulness. They usually sit at home or in their pocket, never in the hands of somebody else. Don’t let them go to waste by using these unique ways to distribute your business cards and gain more clients. (If you have any to add, we’d love

The referral-grabbing tips of successful freelance designers

Marketing is a hassle, especially for designers. Usually we like to focus more on the design part of our business and less on the business part. We don’t particularly enjoy marketing tasks, but we are forced to do it or we won’t gain clients. What if I told you there was an easy marketing tactic to get repeat business? You would probably say I’m crazy, but I’m not. Several businesses have been using referrals to generate consistent clients and it’s

The freelancer's plateau (and how to overcome it)

In the career of every freelance designer comes a plateau; a moment when you simply can’t make any more money because you don’t have any more time to give to your business. This has always been the inherent problem with freelance designing: no matter how hard you work, there are only 24 hours in a day. Once you max out your hours, you can’t make more money without raising your rates. If you haven’t hit this plateau yet, you will.

How to keep your first design gig from spiraling out of control

So newbie, you just landed your first big design gig huh? What are you designing? A company web site? a fancy business card? maybe some print marketing material? Congratulations on landing your first gig! Now, the key is to keep everything under-control and manageable. Getting your first gig can be exciting, but there might also be a lot of things you never thought about. Here’s how to keep your first design gig from spiraling out of control: (PS. I’d love

How to ensure your design portfolio is attracting clients

When looking for work, the advantage we have as designers is the ability to actually show what kind of work we can do, rather than just trying to explain it on a resume. And just like presenting a resume, you want to make sure you put your best foot forward when it comes to showing your portfolio. I thought I’d pass along a few tips that have helped me in developing mine. Make a web portfolio A website that showcases

Take your design career to the next level with a freelancing mentor

Have you been freelancing for a while now with less success than you had hoped for when you started out? Maybe you’re just getting started on the freelance scene and feel like a fish out of water. Whatever concerns you have  about freelancing, many of them can be resolved with a freelancing mentor. What is a freelancing mentor? The concept of finding a freelance mentor is not a new one. Plenty of freelancers do it. A freelancing mentor is simply

Finding a balance between pleasing clients and keeping your sanity

Have you ever gone nearly insane trying to please a client? I have. In fact, I have probably done it more than I would like to admit. After all, the clients pay the bills (hopefully) and if the clients not happy, you’re not happy. So how can you please your clients without going crazy? It’s all about balance. If you’d like to know how to balance your attempt to please clients and your attempt to keep your sanity, read on,

The best tools for tracking freelance design spending

In many peoples’ personal financial world, the method is spend and forget. When you’re running a business, however, it pays to spend and remember. Keeping track of your spending can help you spend wiser and even save money. Any money you spend on your business can be deducted at the end of the year on your taxes. Basically this subtracts the amount you spent on the business from your taxable income and lowers your taxes some. Believe me when I