Marketing is a hassle, especially for designers. Usually we like to focus more on the design part of our business and less on the business part. We don’t particularly enjoy marketing tasks, but we are forced to do it or we won’t gain clients. What if I told you there was an easy marketing tactic to get repeat business? You would probably say I’m crazy, but I’m not. Several businesses have been using referrals to generate consistent clients and it’s
in Client Advice
In the career of every freelance designer comes a plateau; a moment when you simply can’t make any more money because you don’t have any more time to give to your business. This has always been the inherent problem with freelance designing: no matter how hard you work, there are only 24 hours in a day. Once you max out your hours, you can’t make more money without raising your rates. If you haven’t hit this plateau yet, you will.
in business tips
So newbie, you just landed your first big design gig huh? What are you designing? A company web site? a fancy business card? maybe some print marketing material? Congratulations on landing your first gig! Now, the key is to keep everything under-control and manageable. Getting your first gig can be exciting, but there might also be a lot of things you never thought about. Here’s how to keep your first design gig from spiraling out of control: (PS. I’d love
When looking for work, the advantage we have as designers is the ability to actually show what kind of work we can do, rather than just trying to explain it on a resume. And just like presenting a resume, you want to make sure you put your best foot forward when it comes to showing your portfolio. I thought I’d pass along a few tips that have helped me in developing mine. Make a web portfolio A website that showcases
Have you been freelancing for a while now with less success than you had hoped for when you started out? Maybe you’re just getting started on the freelance scene and feel like a fish out of water. Whatever concerns you have about freelancing, many of them can be resolved with a freelancing mentor. What is a freelancing mentor? The concept of finding a freelance mentor is not a new one. Plenty of freelancers do it. A freelancing mentor is simply
In many peoples’ personal financial world, the method is spend and forget. When you’re running a business, however, it pays to spend and remember. Keeping track of your spending can help you spend wiser and even save money. Any money you spend on your business can be deducted at the end of the year on your taxes. Basically this subtracts the amount you spent on the business from your taxable income and lowers your taxes some. Believe me when I
in business tips
Odds are, if you’re just starting out with your freelance business, money is tight and you definitely want to make the most of it. Budgeting can be very beneficial in helping you plan your spending.