How to impress design clients and get more business

Whether you are a freelance designer or work at a design agency, there are almost always two important goals at the forefront of your mind: Impress your current clients & bring in more business. If you’ve been working at building a business for very long, you’ll also realize that these two goals are very directly related to one another. Because a happy client is a chatty client. They tell their business partners or friends about the great work you do

Putting a price tag on design

How much do you charge for your design services? And how in the world did you come up with those numbers? There are a lot of different factors to consider when establishing your pricing methods as a designer and, frankly, a lot of designers have no clue when it comes to effective pricing. This post will cover a few solid strategies to help you as you determine how much to charge. If you have any tips to add, please do

Should you include your age in your design portfolio?

From time to time, I like to visit the web sites and portfolios of designers who comment on the blog here, join the facebook page, or follow me on twitter. I am always interested in finding new talent, meeting new designers, and gaining new inspiration. The other day, while perusing a few sites, I was taken aback by something I read in the “about me” section. The first paragraph started like this: Hi, my name is ********. I’m a 16-year-old

Pitching to design clients: how to win the account

I had a pretty unusual experience the other day. You see, as a web designer, I am used to visiting clients and pitching my services to them in hopes that I will win the account. But a few days ago, I had the chance to be pitched to for a web project that I simply don’t have the time to do on my own. I sat in interviews with multiple web designers and web design agencies and I LOVED what

Offering price quotes to no-budget design clients

Offering price quotes to potential clients can be one of the most difficult tasks a freelance designer faces. But the difficulty of quoting clients grows exponentially if those clients don’t even offer a ballpark budget for you to work within. No-budget clients make designers play an irritating guessing game in hopes that the quote is close enough to the secret budget amount the client surely has in their head. If you’ve ever had trouble offering a price quote to a

Build your design business by supplementing your design skills

It’s pretty hard to be amazing at everything. Am I right? Granted, there are a few designers out there who are amazing at Print design, branding, print marketing, HTML, CSS, Web programming (PHP etc.), Javascript, and anything else you throw their way. A “Jack of all Trades” you might call them. But most of us are not so fantastic. It’s more common to find a designer who is phenomenal at illustration but can’t code a web site to save his

3 Simple Tips to Keep Your Client Pool Full

Keeping your client pool full is one of the most difficult tasks that any design firm or freelance designer faces. Interestingly enough, it’s also one of the most important aspects of running a design business. After all, if you don’t have clients, you don’t have work. And if you don’t have work, you can’t pay the bills. If you can’t pay the bills, you go out of business. This article will explore various ways you can make sure your client

Take care of your design business, and it will take care of you

I have fellow designers email me all the time with questions and concerns about how to run their design business. Whether they are graphic designers or web designers (or both) most problems seem to be pretty similar. They can’t find clients. They can’t keep the clients they manage to find. They don’t know how to get paid on time. And so on, and so on. You know the drill. Chances are, you have had similar problems (or will experience them