This post contains three great resources to help you understand the importance of blogging as a designer:
1. A list of reasons why all designers should blog. [jump there]
2. Opinions from top designers on why they blog. [jump there]
3. Resources to help you start crafting your first blog or make your current blog better. [jump there]
Recently I sat down to lunch with a friend of mine who I hadn’t seen in a while. Rob Johnson is a professor of New Media Strategies at a local university. Aside from teaching, Rob works closely with companies and organizations to boost profitability and recognition through the most recent technologies available. You can check out Rob’s web site here or follow him on twitter here.
As we sat discussing new media and other topics, the question came up “Why should designers (or any creative professional for that matter) blog?” After reading this article, you will have a better understanding of why you should start blogging and how to do it best. You should also add any insight you’ve gained by leaving a comment.
Why should designers blog?
Many designers may be reading this and saying to themselves, “A blog? I don’t write, I design.” or “There are so many design blogs out there, mine will never survive”. To these people, I would suggest to you some reasons why all designers SHOULD blog.
Reason #1. Blogging is often more beneficial to the author than the readers themselves.
As I am a blogger and a designer myself, I can personally attest to this fact. A whole new world of information has been opened to me since I have started seriously blogging. I have found new insights, learned new techniques, created great new relationships with others, and I even forced myself to build my very first wordpress theme.
Reason #2. Blogging is not always about RSS readers, comments, or page impressions.
A lot of designers decide not to blog because they think they could never reach enough page impressions, subscribers, or comments to subsidize their income. Much to the surprise of many designers, blogging isn’t all about making money. It’s about contributing what you have learned and sharing it with the online community. Here are some other simple motivations for blogging:
- Gaining experience
- Gaining writing skills
- Staying up to date with the latest technologies (web design & blogging tools)
- Impressing a potential employer- maintaining a blog shows discipline, hard work, dedication, and more.
Reason #3. Learning to blog can teach about more than just writing.
Putting your opinion about design (or anything else for that matter) can be nerve-racking. I have found that I try to learn something the best I can when I write about it. So far I have learned more about branding and identity, blogging, client relationships, web design, and more. The same benefits will come to you as you maintain your design blog.
Reason #4. Blogging increases your value as a potential employee.
Among the list of 25 Attributes employers look for when hiring creative people, you will find skills like writing, organization, time-management, and project management. All of which are openly demonstrated when you maintain a blog.
Reason #5. Blogging can lead to other beneficial experiences.
The possibilities to be had from blogging are endless. I recently read an article by pro-blogger, Darren Rowse where he mentions a conference he was invited to as a brand new blogger. He is now one of the most influential and successful bloggers on the internet. Aside from conferences, you might consider eventually writing an e-book, a hard-copy book, or giving seminars. Blogging can also give you the chance to gain new clients, establish very beneficial friendships and relationships, and more.
Reason #6. Blogging helps you share your ideas with the world.
Although the internet is a very large place, you should always share your ideas with the world. Never before has man been able to share so much information so easily with so many people. Blogging is a great way to let your voice be heard. Even if not many people “hear” your voice, you have at least had the opportunity to work through your thoughts and opinions in a more organized and presentable way.
Opinions from top blogging designers
As I was crafting this post, I thought it might be useful to ask other successful blogging-designers why they choose to blog. They were all super friendly and I some great answers. Thanks to all the designers who contributed. You can also contribute by leaving a comment.
Resources for starting or improving your blog
There are countless resources out there for anyone who wants to start or improve their own design blog. Here are just a few I suggest.
- Dreamhost‘s One-Click WordPress installation.
Tips on blog design: