I’ve noticed something fascinating recently on a post I wrote a couple weeks ago.
In just two weeks, “What your pricing strategy says about you as a freelance designer” has quickly become one of GDB’s most popular posts and has definitely broken blog records in comments with a staggering 114 (and growing) comments in such short time.
And as I’ve read all the comments (yes, I read all the comments on my blog), I’ve learned something very intriguing.
There’s a wide spectrum among freelance designers.
At one end, lives art.
At the other, business.
And somewhere in the middle lives the ideal freelance designer: the one that can create beautiful works of art and find clients that are willing to pay them enough to sustain their business.
So the big question is: where do you fit on that spectrum? (If you already know, leave a comment and let’s talk about it.)
Like any spectrum, there are two extremes on each end:
First, there’s the designer who, at all cost, will only create work they can proudly boast about. Work that is truly considered a work of art by anyone with any sense of beauty.
The other is a designer who is willing to sacrifice good design for extra cash or more clients. These designers dramatically underprice their services and care more about getting a check than providing great design for their clients.
So where do you fit?
So the big question is, where do you fit on the business-art spectrum of freelance designers?
My hope is that you fit in somewhere in the healthy middle area.
In my mind, the ideal freelance designer sits right in the middle of the spectrum which means:
- You are willing to compromise when a client won’t budge on certain questionable design choices. You don’t entirely give up their position, but work to find middle ground with their client.
- You stand up for the work of art you have created. Compromising on some requests (see point 1) means you have the right to defend other decisions you feel are much more important.
- You never sell out for a cheap job that won’t satisfy your desire to create beautiful things.
- You never let your passion for art kill your business. If you are over hours on a project but just want to keep playing with colors, details, etc., your business side should take over and reign in your artsy side.
Do you agree with what I’ve mentioned here? Where do you land on the spectrum? Are you more concerned with making money or making art? Or are you a perfect mix in the middle? Leave a comment and let’s talk!